Abstract Elaborated Intrusion (EI) Theory proposes that cravings occur when involuntary
thoughts about food are elaborated; a key part of elaboration is affectively-charged imagery.
Craving can be weakened by working memory tasks that block imagery. EI Theory predicts
that cravings should also be reduced by preventing involuntary thoughts being elaborated in
the first place. Research has found that imagery techniques such as body scanning and
guided imagery can reduce the occurrence of food thoughts. This study tested the prediction …